Choose the Right Shirt Color For Your Embroidered Logo

Business Logo Background Color

Whether your business logo was created by a professional graphic artist or amateur designer, most logos are presented against a white background. This works well when adapting the logo to mediums such as print advertising or a web page but unless you plan to wear white shirts; it doesn't work well for embroidery.

Common Shirt Color Mistakes

What's the most common mistake made when choosing a shirt color for your embroidered logo? Picking a color that is the same as the business name in your logo. Why does this happen? Small business owners tend to associate a particular color with their business. This color is primarily used for their business name in their logo because it is the most representative element of their business. The problem occurs when owners choose a shirt color, they view that color as a strong element in representing their business so they want the shirts to be in their primary business color. If their business name is embroidered on top of another color in the logo such as the business name in navy embroidered against a field of red, then the navy business name will be readable on the navy shirt. But, in most cases, the business name is embroidered directly on the shirt making the business name unreadable if both the shirt and name are in navy. So, either the shirt or the business name must be in a different color so the business name contrasts well against the shirt background. Even if the business name in navy is embroidered against a red field, it would show up more if the shirt color was a totally different color like white.

Backgrounds that Highlight Your Embroidered Logo

How do you fix this problem? Most people don't want to change the color of their business name so it's easier to pick a different shirt color. Think of your shirt color as a background that highlights your embroidered logo. Choose a shirt in a shade that contrasts with the colors in your logo and your logo will make a strong impact. Or, if your logo has only one or two colors and you don't mind swaping colors, you can sometimes use your primary color for your logo and sometimes use it for your shirt color.  That way, your group will have a choice of shirt colors. Don't be afraid to experiment. There are lots of new shirt colors especially in green and blue hues that can help make your embroidered logo stand out while giving it an updated appearance!