Deciding which text to keep in your embroidered logo? When in doubt leave it out! Eliminating small text from your embroidery set-up artwork will allow more room for your business name and your embroidered logo will be easier to read.
Sleeve logos can be embroidered on shirts without adding too much cost to the garment. Most customers have sleeve logos embroidered on the right sleeve to balance a left chest logo but some people prefer a left chest placement. Sleeve logos are usually smaller than left chest logos so its best to keep the amount of detail in the design to a minimum. Sleeve designs can be used for sponsor logos or other information such as a player's team number.
Choose a shirt with a contrast trim color and have your one-color logo embroidered in that color. Don't have a one-color logo? Pick a contracting trim color that matches the color of your business name.
You have 1" in height for an embroidered visor design so its best to focus on your business name in a bold font with a thread color that contrasts well against the visor. Keep it simple for custom embroidered visors!